Labor Day is by far the best weekend in sports. Baseball pennant races are heating up, the US Open Tennis tournament is in full swing and most importantly, college football begins. Colleges across the country will start their seasons with much hoopla-some have dreams of a national championship. The bands will whip the fans into a frenzy and the atmosphere will be electric. This excitement will continue as long as the team keeps winning. Unfortunately, after a couple of losses, students and fans will find other things to do.
This is not much different than most organizations. How many times has an organization kicked off a new initiative with much fanfare? Members of the leadership team march out and announce that this project will change the course of the organization. Everyone needs to participate and make the initiative happen. Those listening may get fired up for a while, but as soon as obstacles are introduced, that fire cools.
The key to any new initiative is to get "wins" early. Just like a college team builds interest and enthusiasm through good play and early wins, so should an organization. Just as major college football teams pad their schedule with smaller and less talented teams, organizations should go after the easy changes. Do things "they should have done a long time ago." This is called "low hanging fruit" in the business world.
"Wins" translates to interest. Interest translates to engagement. Engagement translates to change. College football teams depend on it-why shouldn't organizations.
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